Overview

The West Coast Dressage Development Program (WCDDP) is a showcase of emerging talent in the equestrian world. My role was to design a poster and social media graphics that felt fresh and distinctive while staying true to the organization’s existing brand. Using glowing overlays and soft gradients, I brought energy and individuality to the visuals, while a consistent colour palette ensured everything felt cohesive. The result is a set of promotional materials that stand out — yet still feel right at home within the brand.